And as you probably know, what Google likes to see changes that benefit the market. Often.
If you don't use AdWords, then strictly speaking, this doesn't apply to you.
Paying attention to the wants and requirements of the biggest search engine in the World is not a bad thing!
So, what is Google looking for?
- Clear, accessible disclosure before visitors submit personal information (something I have always advised my client)
- Option to discontinue direct communications (making it clear that people know how to get off your mailing list as soon as they get on it if they want to – will be interesting for coupon sites!)
- Secure connections when collecting payment and certain financial and personal information
One of the biggest changes I take from this is that all those websites out there that open with an form to capture your name and email will now need to be careful about including a link to their Privacy Policies, and an easy opt-out. I don't know about you, but I usually want to have a look at a website before I decided to hand over my details and any site that wants me to put in my details first, I just click off. Soon they might even fall down the Google ranking…
Here's a link to Google's update – http://adwords.blogspot.com/2011/05/upcoming-adwords-policy-changes-to.html