What if you're affiliate products are not what you were told?
Affiliate programs are everywhere. Why develop something new when you can promote someone else's product for a share in the income? Just be careful what you say.
If you are promoting affiliate products and the creator has provided you with all of the marketing material, check and make sure that what they claim in their marketing material is correct. If the marketing material is not right, and you use it, you can be liable. This happens a lot with distributors.
Even just adding a link to another website can make you liable if the information on the link is misleading or false.
This applies whether you are advertising in hard copy or online.
Just recently I was working with a company that publishes a magazine and a complaint was received about one of the advertisements. Fortunately it was clear that it was a paid advertisement and not a promotion by the magazine publisher.
We went back to the advertiser to query their claims and discovered that they were a distributer who had just submitted an advertisement provided by their supplier. The product could not do what the add said it could, and they hadn't even checked! The magazine required the advertiser to pay for an add correcting the mis-information. In that case the magazine managed the wording of the apology to make sure it only contained the correction, and not added promotion.
NOTE: Always write the apologies that are going to be published by you. Don't let a promoter who has done the wrong thing write them or you'll just end up with another add.
That apology only cost the advertiser the price of a reasonably small add in one magazine – now imagine what could happen online, when your audience is on the global scale.
Don't let this happen to you – check the claims in your advertising material from affiliates.